Question about labeling of Dunhill Deluxe Navy Rolls

[Pipe Smoker]

Someone on another forum speculates that it's of conform to new EU rules, one of which is that manufacturers can't manke claims of quality, I.e. that a product is "deluxe.". Similar to the rule that led them to change light flake to simply flake.

We'll have to watch to see if ESCUDO NAVY DE LUXE becomes ESCUDO NAVY.

Edit: The UK was wise to leave the EU with its convoluted bureaucracy.