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Jumpin’ Railcars and Collectin' Cans

Originally Posted by
Tobias Lutz
IMO it is all just marketing fun. Something gimmicky to make your product stand out. I'm 100% cool with it as long as it isn't trying to make up for an inferior offering.
Thats how I see it. The craft beer scene is the same way. Theres a ton of breweries and beers with whacky names. Gotta stand out in the crowd somehow and a little shock value usually helps.
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