That is a lot for a cigar. When I'm shopping online, I usually spend between $3-$5 per stick.

In a B&M, I usually spend between $7-$12. Usually for similar or the SAME cigar that I'm getting for $3-$5 online. But I also know I need to do my part to keep the local places going so I "pay my tax".

Usually I don't smoke super premium sticks because I have a hard time justifying the price vs satisfaction for me. But, about twice a year I like to let loose and have something outside of my usual budget, usually in the mid $20 range.

The most I've ever spent was $30 on a special Padron release from a B&M. My wife got me a gift card to a local shop for Fathers Day and specifically told me to "spoil myself, get something that I would not normally buy". So, I shut my eyes and bought it! It was a GREAT cigar, but I would never buy it again. Not because I can't afford it, because I can get close to that cigar for WAY less $$ and I enjoy them nearly as much.

I have a lot of hobbies and all of them can be very financially draining. I had to learn long ago that you just have to learn when "enough is enough".