Brick & Mortar Philosophy

[allusred]

Quote Originally Posted by Herf N Turf .
"More often than not, these "sponsorships" aren't wildly overt. General Cigar Co and Altadis have been doing this for decades with hardly anyone even noticing. They'll come in and give you a large cabinet humidor, a bunch of ashtrays, a dozen lighters and a couple of attractive humidors if you buy a certain level of product. You're not allowed to put anyone else's product in the humidor and their stuff has to have specific visibility and you may be required to put up signage for them."

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Just three towns away from me, only a few miles, there's a shop with the old overhead OPTIMO sign accross the front.
Hadn't thought of that until reading the above post, but doubtless there are quite a few shops still sporting those signs., tho the Optimos may no longer fill a lot of the shelf space, Acid certainly does in the shop nearby.