I listened or read somewhere, and I believe it was with Matt Booth of Room 101, who's factory had multiple shutdowns and it's effect on his business and the trickling down to B&Ms. He can't do in-store events, meet-n-greets, so the in-person sales push has been hit hard and is pretty much dead. As I write this - It may have been one of these podcast episodes:

Armed&Ready / CEO - Matt Booth /May 29 2020

Cigarheadz / Ep 85