I wonder who's grand idea it was at CI/ccom to slap a $20-$50 MSRP per stick on them in the first place. It seems like such odd marketing. Sure it may get someone to buy them once or twice, but I'd rather have a customer for life than snooker someone into thinking it's a great deal only to be disappointed. If they were marketed strictly as a $4 smoke, would people think differently of them?
Also I totally agree with someone earlier who mentioned their line-up of sticks is extensive but about half of them seem to taste alike. Another strange part of the CI/ccom marketing ploy that I don't understand.