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  1. #29
    Lonely Wandering Bum
    First Name
    Rory
    Join Date
    Feb 2015
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    Midwest
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    Quote Originally Posted by Jaybird View Post
    Hay guys what kind of mid range cigars are you all talking about? I have 3 sections to fill about 20 boxes in each and I want section 1 to be low end with some low end boutique stuff. Section 2 mid range and some mid range boutique stuff and the 3rd to be mid to high end stuff and some hard to finds. I was looking at my list thinking there were a fairly well rounded basic selection there but maybe I am just not sure of the actual RANGE of the offerings.
    I would be more focused on having a split like 30% low, 55% mid, 15% high or something of that nature. I know the idea of having each case be a range is symmetrical and and sounds attractive but from a money making standpoint it would be a big mistake. I can tell you right now that high end will not make up even close to 30% of your total sales. Out of 60 boxes I would say no more than 6-8 should be high end.

    Keep in mind that if you end up selling a ton of high end cigars you can always skew the numbers that way later as you sell low/mid boxes. It's a lot harder to do the opposite...

    Edit:

    I would say low end would sell for 3-5 dollars, mid would be 6-9 dollars and high would be 10+ if you want a dollar range. The vast majority of what you stock should fall into the mid range, even your high end should be mostly on the low side. Not many people are going to buy homebrew and then grab a $15-20 cigar...
    Last edited by Aithos; 02-19-2015 at 03:27 PM.

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