Lot of it is eye appeal, along with vendor descriptions. If a fellow smoker recommends a stick, i'll give it a shot. I also have the opportunity to attend monthly cigar tastings, hosted by a sales rep. The owner of the establishment is also very knowledgeable, and offers good suggestions. And the box discounts at these events brings prices in line with the on-line vendors.

As an added bonus, he also has a liquor rep bring samples. Learned a lot about whiskey from this guy.