I'm not sure why everyone thinks this, I had smoked some fairly expensive mild smokes (Ashton, Rocky Patel) and I never liked any of them. Honestly, it's a big reason why my New Years cigar was the only one I smoked all year. It wasn't until I had some more flavorful cigars that I really got interested. I mean I enjoyed the RyJ Vintage 1875 and Montecristo Classic and White, but the Flor de las Antillas, LADC and LP#9, Ave Maria and Oliva MB3 are the cigars that I enjoyed significantly more. I'd get some solid medium cigars and then ask them if they would like milder or fuller from there...