I'm not certain what the officially accepted term of 'boutique cigar' is, but if it's a limited production, made and/or marketed by a small business, off the radar from the bigger brands, then I'm okay with calling them 'boutiques'... now if there is another term that's better, or if the term 'boutique cigar' means something else, please...edify me! I'm with demuths1770 in leaning this direction...now, that said, if I was the Holts, I might not want my cigar to be termed 'boutique'! I get that!