I think Big Poopa summed it up nicely. I also feel that a big part of the problem or misuse of the terms and descriptions is on the retailers. look at CI, they have the little yellow to red meter like on a jar of peppers or salsa. What does that mean? Flavor? Strength? Body? I guess since it so subjective that may be the best they can offer, but it can be quite wrong (to me) at times. I mean they list Padron 64 as full strength, not full flavor or body. I wouldn't describe it that way.