Piping takes time to get "down." Lots of things contribute to a good burn - packing, tamping, pace, the pipe, and even blend type (I would say that Latakia blends seem to stay lit more easily for some reason) make a difference, and that difference is individual. Relax and you will get it. Maybe not today or tomorrow, but it will come. What kind of pipe are you using? Although it didn't work the same way with me, I see a lot of people recommending codger blends like PA and SWR with a straight cob to learn with as both of those components are easy to drive, so to speak.