It's been a good few years since I smoked it, so don't really remember the consistency. But I assume the wet in flakes is more due to PG than to syrup and molasses, so I guess you're right. And yeah, I remember that about there being little ash but thought it was due to crystalizing sugar rather than steaming.
So I guess I'm not going to go out of my way to try this after all! Still curious about the varieties of tobacco they use, though. I wonder if they're obtainable without the syrups.