boutique cigar talk

[cocker_dude]

I actually think boutique is still alive and well because of one thing...access. One of the cool things that all boutique manufacturers know and realize is that in order to create buzz, you need to get your face out there and talk with not only the shops, but also the consumers. Over the past year, I've had lots of opportunities to ask questions and discuss lots of cigar geek stuff with heads of the boutique brand. I may not have met them face to face, but I've had my questions answered and had interactions where I feel more buy in to their brand because I feel like they are willing to share so I can learn from the information they already know.

The only "big" company that still allows access is Jonathan Drew. He's always got his face out there and I think that's why people still smoke his stuff. But in general, how many people have talked with the CEO or the blender of the bigger companies?

[Demuths1770]

The only "big" company that still allows access is Jonathan Drew. He's always got his face out there and I think that's why people still smoke his stuff. But in general, how many people have talked with the CEO or the blender of the bigger companies?

This right here is so very true!! Drew Estate really knows how to put on a event wether big or small. I think with everything new thats coming out boutique cigars and companys can not be coming to an end. I think the biggest issue with boutique cigars is that they are so small that they dont end up in many shops and only us cigar geeks know about them but on the flip side when it is great us cigar geeks buy it up. look at las calaveras this year. they went so quick and mostly in part because we talked about them after last year that even non cigar geeks got in on it