I'm no fan of how the major internet retailers advertise their wares, so I appreciate vids like this.
Much of their advertising puffery borders on false claims IMHO and if cigar retailers didn't fall into some almost-FDA federal limbo area I think the FTC would have fined them a long time ago.
At the VERY least they're guilty of a lack of full disclosure, and more likely material misrepresentation of many of their products.