Politically Incorrect Marketing

[cpmcdill]

There are a growing number of shops springing up (in big cities: NYC, London, Tokyo etc) which cater to fellas who embrace "The Art of Manliness" and sell pipes, cravats, shaving mugs, mustache wax and similar implements, and it could be that Rattray's is trying to get its products well positioned in that burgeoning market.

[MrMotoyoshi]

There are a growing number of shops springing up (in big cities: NYC, London, Tokyo etc) which cater to fellas who embrace "The Art of Manliness" and sell pipes, cravats, shaving mugs, mustache wax and similar implements, and it could be that Rattray's is trying to get its products well positioned in that burgeoning market.

Have you been to shops like that in Tokyo?

[cpmcdill]

Have you been to shops like that in Tokyo?

I have not been to Tokyo. Merely seen mention over the past couple years in some blogs, mostly relevant to the international trend itself. Sorry to say, I try to keep my bookmarks pretty lean, so it would be hard to track down the sites where I've seen it mentioned. But I am aware that there's a growing craze over there for vintage Western culture, particularly 40s-50s apparel/lifestyle, and next to that some Japanese pipe makers are gaining international fame (Tsuge for example)

[fiddlegrin]

..........there's a growing craze over there for vintage Western culture, particularly 40s-50s apparel/lifestyle.................)

That craze was going on and strong even back in 1979. Lot's of young people dressed in 50's style clothes and there were clubs that were thusly themed.
It was quite a surprise to me then, but I enjoyed it very much.

(good stories for a herf)

[Bruck]

There are a growing number of shops springing up (in big cities: NYC, London, Tokyo etc) which cater to fellas who embrace "The Art of Manliness" and sell pipes, cravats, shaving mugs, mustache wax and similar implements, and it could be that Rattray's is trying to get its products well positioned in that burgeoning market.

The "art of manliness" always seems to be right on the edge the "art of questionable manliness."

[mooster]

The "art of manliness" always seems to be right on the edge the "art of questionable manliness."

Amen. Marketing terms to attract the insecure.

[JustTroItIn]

Kind of funny that actually doing things "manly" is a fringe trend. What the hell happened to us!?

I think the original topic is safe advertising. Look at the membership of this site. I don't think we have a single female piper. The pipe club I belong to is all guys. I know the cigar side occasionally gets a female participant, but they are few and far between. There are some things that are predominantly male and some that are female. I think that's OK.

Hmmm...maybe Hillary's news conference would have gone better if she were smoking a pipe.

[quo155]

I like it! It don't bother me a bit.

Just like you won't find me wearing ladies perfume, especially the ones that say so on the bottle. But, there are many men that will. I just choose not to...and who cares!

[LandonColby]

They can market their products however the hell they want, and if it deters female consumers I'd say that's their loss lol. And I'd say to the females who turn down the product because of the label, your loss on some good tobacco.
All this "manly marketing" makes me laugh. Just own up to your decisions and enjoy what you already know you like, screw the label. I've used women's deodorant before because I thought it smelled fresh, who cares. I smeared it on, walked out the door, put in a hard days work, and put food on the table. And last time I checked, my dick was still hangin between my legs. Daddy told me what separates the men from the boys, is conviction.

[Roy Earle]

Pipe smokers seem to be a tender bunch..