They can market their products however the hell they want, and if it deters female consumers I'd say that's their loss lol. And I'd say to the females who turn down the product because of the label, your loss on some good tobacco.
All this "manly marketing" makes me laugh. Just own up to your decisions and enjoy what you already know you like, screw the label. I've used women's deodorant before because I thought it smelled fresh, who cares. I smeared it on, walked out the door, put in a hard days work, and put food on the table. And last time I checked, my dick was still hangin between my legs. Daddy told me what separates the men from the boys, is conviction.