If one has the money then it doesn't matter what the cost. I could probably afford a couple but my principles won't allow me to do that for a brand that I barely smoke anyway. There are a lot of great cigars out there that are half of that....one that I can't wait to smoke is the Nomad Signature and even at the price tag it sells for kind of makes my sphincter tighten but if it is really really good I guess I can sneak into the 401K and buy a box.